Failing to embrace new technology can endanger the future of your publications. Technologies tend to be like building blocks, where one technology provides the foundation for using the next technology. If you fail to put a building block in place, the impact on your position in the market might be negligible at first. However, if your competitors choose to put that building block in place, they now have two advantages. First, they enjoy the benefits of the technology that has been put in place. Second, they will be able to beat you to the punch in utilizing the technologies that follow.

Years ago, a large STM publisher sensed that both its in-house production operation and its major outside vendor were falling behind the technology curve. This publisher was committed to being one of the first to publish on the Web but found itself hamstrung in this regard. Neither the in-house operation nor the outside vendor could figure out how to implement this objective. The publisher sought out a vendor with proven engineering capabilities and decided to place its in-house production work with that vendor. Within months, the publications awarded to the new vendor were accessible to readers online. An even bigger part of the story is that the gap between the new vendor’s capabilities and the old vendor’s capabilities motivated the old vendor to embrace new technology and reengineer its processes. The publisher benefited in a big way.

Imagine having a vendor that is always evaluating new technologies and experimenting with ways to apply them. Imagine having a vendor that could utilize technology to help you pounce on a new opportunity. Imagine having a vendor that would motivate your other vendors to rise to a higher level.

BeaconPMG has been a leader in innovation and applying new technologies to production processes. Contact us as your first step in moving out ahead of your competitors. Technology is a great differentiator.

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